I must confess that I am an absolute stats addict. It first began when I discovered that there was a statistics section on my blogger blog. I loved to watch the numbers rise and see the weird and wonderful search terms that would land people on my blog. Although checking stats isn’t all it’s cracked up to be.
From the blogger stats, it moved onto Google Analytics. This opened a whole different world of terms. This was were I learned about unique views vs page views and how these were different. Part of me wishes I had added GA from the start so that I could see the growth, but there is another part of me that is glad this preoccupation with the numbers was delayed for a little bit longer.
It’s interesting that I found a range of similar feelings to the up and down nature of the stats as when I was weighing myself daily. My day can be either made or broken depending on that number. In the case of the stats it’s an increase. I know logically that there is always going to be a natural fluctuation of the stats on a daily basis. Especially when I participate in link ups.
However, just because something is logical doesn’t mean that an anxious mind will believe it. At the start of the year I watched in horror as my stats went lower and lower. There didn’t seem to be less comments on my blog and I just felt completely hopeless. It really started to have an impact on my desire to blog. I was ready to give up, I felt like I was being left behind and there was nothing I could do about it.
It was at that moment that I realised that things had to change. I knew from previous experience that a cold turkey *no more stats checking* ban was not going to be helpful. I had to change the way that I approached the numbers and the way that I thought about them. The numbers are what they are, stressing about them won’t change it.
So I set about doing things that I knew could have an impact on them. I focused on making sure that I was doing everything I could manage to ensure that people were clicking through to my blog. I worked on the guilt, and I put the numbers into perspective. Breaking the numbers down really helped me because I was able to see that while the numbers weren’t improving in the way I wanted, there were parts of those stats which I was proud of.
I still check my stats daily, I have tried to cut it down to once a week, or even 2 times a week but my fear of missing out is too strong. At the moment I am happy to work on one of the sources of anxiety (especially when working on that area has seen an increase in my stats!) because I no longer feel trapped when I see a drop in the numbers. I use that as a place to grow, rather than become stagnant with fear.
Are you a stats addict? Do you feel trapped by the numbers or do you make them your bitch?
Linking up with Kirsty for I must confess!